2022 - 09 - 23
The objective of this project was to create a poster promoting The Type Directors Club, 2022 Ascenders Exhibition using a letter or symbol as the main design element. The poster uses magenta and black as its primary colors. As a result of the simultaneous contrast, these two colors allow the poster to pop out and not appear overly complex. For the composition, the letter “Q” is broken into several pieces and placed in a manner that gives the impression of depth. The shapes direct the viewers' eyes to the main focal point, the letter “Q”, first and then towards the typography because of the arrow-like shape.